Lead Funnel & Sources

Big Value
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Big Value
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Big Value
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Big Value
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Big Value
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Lead Conversion Funnel

How effectively are prospects converting to leases? Each column shows the cumulative count of new-lease leads that reached that stage. Only new-lease prospects are counted here — renewals, transfers, and lease modifications are excluded.

Data Table
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Where in the pipeline are prospects dropping off? Large drop-off percentages highlight the stage that needs the most attention.

Big Value
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Big Value
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Lead Sources

Where are leads coming from? ILS = Internet Listing Services (Apartments.com, Zillow, etc.). Understanding channel mix helps allocate marketing spend.

Bar Chart
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Lead Status Distribution

What's the current state of the new-lease pipeline? This shows all new-lease leads by their current funnel stage. "Leased" means a lease was approved. "Cancelled" and "Archived" represent drop-offs.

Bar Chart
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