Retention & Renewals

Key Metrics

How are expiring leases resolving? These numbers cover the current pipeline snapshot — pending offers, accepted renewals, and move-outs.

Renewal Pipeline

Where are expiring leases in the process? Each segment shows how far along residents are in the renewal funnel. A large "Not Contacted" segment for near-term expirations signals that outreach is falling behind.

Renewal Pricing vs Market

Are renewal offers keeping pace with market rent? Each point is a unit with an active renewal offer. When the offer equals market rent, the point falls along the diagonal where x = y. Points below that diagonal mean the offer is below market — revenue upside you're not capturing on renewal. Points above mean you're pricing aggressively to close the loss-to-lease gap.

Retention by Tenure

Do long-tenure residents renew more often? Residents who have stayed many years are typically lower risk, but they may also be paying well below market. Understanding retention rates by tenure helps balance resident stability against rent growth.

At-Risk Leases

Which leases need immediate attention? These are leases expiring within 90 days where no offer has been sent. The rent at risk shows the monthly revenue that could be lost if the resident moves out without renewal.

No at-risk leases found for the selected property.

For lead conversion and source analysis, see Lead Funnel & Sources.